Film Production Company Logo's

DreamWorks Animation

DreamWorks Animation SKG is devoted to producing high-quality family entertainment through the use of computer-generated (CG) animation. Their aim is to release two CG animated feature films a year that deliver great stories, breathtaking visual imagery and a sensibility that appeals to both children and adults.

DreamWorks has used a cloudy, 'dreamlike' background to their logo.  This is effective because it builds on the fantasy within the content of most children's animated films (such as Shrek).  However, the boy sitting on the moon is very realistic.  This will appeal to the older generations watching the film, because it makes the animation seem more life-like.

The different, vibrant colours make the font stand out from the background, and also appeal to the younger audience, and make it more exciting to view.

Universal Studios

Founded in 1912 by Carl Laemmle, it is one of the oldest American movie studios still in continuous production. On May 11, 2004, the controlling stake in the company was sold by Vivendi Universal to General Electric, parent of NBC . The resulting media super-conglomerate was renamed NBC Universal, while Universal Studios Inc. remained the name of the production subsidiary. In addition to owning a sizable film library spanning the earliest decades of cinema to more contemporary works, it also owns a sizable collection of TV shows through its subsidiary NBC Universal Television Distribution. It also acquired rights to several prominent filmmakers' works originally released by other studios through its subsidiaries over the years.

Because the name of the company is called 'Universal Studios', the artist has chosen to use a space view of the world.  Although colourful, children would find this less appealing.  This, I feel, is because a formal, business like font has been used.  Whereas, 'Dinamo Productions' have used a more artistic, fun font.  A easy colour scheme has also been used.  In comparison, 'DreamWorks' have used colours that clash, and create a play-like feel.  'Universal' have used colours that all go together.  This would also appeal to a older audience, and would fit in with the atmosphere of most film genres.

BBC Film

BBC Films is the feature film-making arm of the BBC. It has produced or co-produced some of the most successful British films of recent years, including Stage Beauty, A Cock and Bull Story and Match Point. It currently produces approximately eight films per year.

Up until 2007, BBC Films was run and funded as a private company, with its own offices (in Mortimer Street around the corner from Broadcasting House), while still under the full control of the BBC. A recent re-structuring of the division integrated it into the main BBC Fiction department of BBC Vision. As a result, it moved out of its independent offices into Television Centre, and its head David M. Thompson left to start his own film production company. Since April 2009, BBC Films has been led by Christine Langan and Jane Wright.

The BBC Film logo is very plain compared to most film production logos.  This will appeal to an older audience, and ties in with the type of films that they produce.  For example, Becoming Jane is one of their recent releases.  To some, because it is not as action-packed as American blockbusters, it would seem dull to some.  I feel it appeals to a older audience because of its content, and so the logo connects to the film.  They have also taken the well known, and seen 'BBC' logo.  As soon as the audience see this, they know of the production company, and the type of media texts they produce.